the heart behind Forever and a Day.

Hi, i'm Sophie...

For over three years, I have worked in the events industry, helping people celebrate life’s most precious moments through S.W. Signs Balloons and Backdrops.

From birthdays and baby showers to engagements and weddings, I’ve been honored to create beautifully crafted decorations for my clients, ensuring each event is a reflection of their unique vision and style.

A close friend entrusted me to coordinate and style her wedding, and the experience ignited something in me - the realisation that I could bring this same joy and peace of mind to so many more couples. So, I took the leap, and Forever and a Day became a reality.

With a deep love for organisation, artistry, and heartfelt connection, I am here to make your dream day effortless and unforgettable. I can’t wait to be a part of your story and create memories for you to cherish Forever and a Day.

But Forever and a Day was born from a moment of pure joy.